J-Beauty Ritual Guide

Natural Japanese Beauty Wisdom Revealed
8 Ways to Decode a Suspicious Ingredient List
How-To's

8 Ways to Decode a Suspicious Ingredient List

A cheat sheet for decoding your skincare labels like a pro. Ever picked up a skincare product, glanced at the ingredient list, and felt like you were reading another language?

— 14 mins read
How To Age Gracefully as a Woman
How-To's

How To Age Gracefully as a Woman

Take it from queens—Meryl Streep, Angela Bassett and Dame Julie Andrews, and uncover their secrets to aging gracefully over the years. After all, sharing is caring!
— 6 mins read
What is ‘Cleanical’ Skincare?
How-To's

What is ‘Cleanical’ Skincare?

The amalgamation of clean and scientifically-proven skincare is officially here. This year, get ready to obsess over new fad—cleanical beauty! Here’s everything you need to know about the trend.
— 4 mins read

Our Bestsellers

QUENCH-UP Hydrating Serum
$25.00 SGD
Restore skin suppleness with rapid hydration for plump and dewy skin

128 reviews
FLOWERS IN BLOOM Antioxidant Water Cream
$88.00 SGD
Brightens, moisturises and protects skin from external pollutants

58 reviews
FREEZE THE YOUTH Hydra Firming Cream
$108.00 SGD
Locks moisture and rejuvenate skin while you sleep

52 reviews
BLOOM OF YOUTH Restoring Facial Oil
$78.00 SGD
Promote collagen production and soften facial lines

39 reviews
TIMELESS ELIXIR Multi-Lift Eye and Lip Cream
$88.00 SGD
Comes with massage tool to brighten and depuff the eyes

34 reviews
15 ml